Seattle Kraken and Climate Pledge Arena releases new mobile app to help fans

Seattle Kraken and Climate Pledge Arena releases new app to help fans

Seattle Kraken hockey team and its home base, Climate Pledge Arena, have released a new mobile app to provide fans with various services and experiences.

The Kraken Climate Pledge Arena mobile app is the first in the National Hockey League to be developed in-house rather than through the league.

It is focused on enhancing efficiency around transportation, ticketing, and transactions rather than content.

The app will also enable users to navigate information related to concerts, Seattle Storm games, and other sports and special events.

In a press release, Todd Humphrey, senior vice president of Fan Experience for the Kraken, said “Using our app will give you the quickest and most efficient experience possible, whether accessing tickets, getting to the arena, or buying a Kraken jersey.

“I am proud of our team of designers and developers, and this is another example of how, as an organization, we are seeking to innovate to improve the fan experience.”

Features of the Kraken Climate Pledge Arena mobile app

  • Merchandise: Users can directly buy Kraken merchandise through the app from their seats at the arena rather than waiting in queues to make purchases. Merchandise will be delivered to the closest pick-up location in the arena. Suite ticket holders can opt to have their merchandise delivered directly to their seats during the game.
  • Transportation: The mobile app allows fans can to generate free passes for use on King County Metro (buses, light rail, and water taxi), and the Seattle Center Monorail for fully subsidized public transit, via ORCA. For users driving to Climate Pledge, they can discover and reserve the most convenient and cost-effective parking space for each event through the app, and parking passes will be stored within the app for quick scanning.
  • Tickets: The app integrates with Ticketmaster to make it easier to buy, sell or transfer tickets to a game or concert.
  • Kraken content: The app is home to exclusive content on the new team, including pre-game analysis, player information, live updates throughout every game, player news, and stats.
  • Chatting: Users of the app have the ability to chat with a virtual assistant “for all things Seattle Kraken and Climate Pledge Arena.” There is also information on arena policies and a FAQ on the arena’s COVID vaccine protocol.

The director of the Digital & Fan Experience for the Kraken, Becca Elliott said a few teams, including some in other leagues, have taken a similar approach as far as having both the team and arena present in-app, but the Kraken-Climate Pledge effort is the first to build everything entirely in-house. And she said the NHL has been a “wonderful collaborator” throughout the process.

“A great example is the fact that we will have in-game highlights added live during all Kraken games — a major innovation from the NHL,”

“We showed them the ‘final’ product a few weeks ago and it was met with much support and enthusiasm. As technology, sports, and entertainment continue to evolve, we’re looking forward to being central to that innovation.”

“More than anything, we’re ready to be nimble and respond to what our fans are enjoying the most so we can ensure the app stays fan-focused in the years to come,” Elliott said.

The free app is available for iOS and Android devices.


Source: GeekWire

Author: Greg